Gilligan, C., & Wilson, R. M. S. (2003). Strategic marketing planning. Butterworth-Heinemann.
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Chicago Style (17th ed.) Citation
Gilligan, Colin, and Richard M. S. Wilson. Strategic Marketing Planning. Oxford: Butterworth-Heinemann, 2003.
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MLA (9th ed.) Citation
Gilligan, Colin, and Richard M. S. Wilson. Strategic Marketing Planning. Butterworth-Heinemann, 2003.
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Warning: These citations may not always be 100% accurate.