APA (7th ed.) Citation
Aaker, D. A., Kumar, V., & Day, G. S. (2004). Marketing research (8. ed.). John Wiley & Sons, Inc.
Chicago Style (17th ed.) Citation
Aaker, David A., V. Kumar, and George S. Day. Marketing Research. 8. ed. Hoboken: John Wiley & Sons, Inc, 2004.
MLA (9th ed.) Citation
Aaker, David A., et al. Marketing Research. 8. ed. John Wiley & Sons, Inc, 2004.
Warning: These citations may not always be 100% accurate.