Cita APA (7a ed.)
Bearden, W. O., & Netemeyer, R. G. (1998). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (2nd ed.). SAGE Publ.
Cita Chicago Style (17a ed.)
Bearden, William O., y Richard G. Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. Thousand Oaks: SAGE Publ, 1998.
Cita MLA (9a ed.)
Bearden, William O., y Richard G. Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. SAGE Publ, 1998.
Precaución: Estas citas no son 100% exactas.