Bearden, W. O., & Netemeyer, R. G. (1998). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (2nd ed.). SAGE Publ.
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Chicago Style (17th ed.) Citation
Bearden, William O., and Richard G. Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. Thousand Oaks: SAGE Publ, 1998.
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MLA (9th ed.) Citation
Bearden, William O., and Richard G. Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. SAGE Publ, 1998.
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Warning: These citations may not always be 100% accurate.