Andreasen, A. R., & Kotler, P. (2003). Strategic marketing for nonprofit organizations (6th ed.). Pearson/Prentice Hall.
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Citação norma Chicago
Andreasen, Alan R., and Philip Kotler. Strategic Marketing for Nonprofit Organizations. 6th ed. Upper Saddle River: Pearson/Prentice Hall, 2003.
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Citação norma MLA
Andreasen, Alan R., and Philip Kotler. Strategic Marketing for Nonprofit Organizations. 6th ed. Pearson/Prentice Hall, 2003.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.