Kotler, P., & Keller, K. L. (2006). Marketing management (12th ed.). Pearson/Prentice Hall.
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Citação norma Chicago
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. Upper Saddle River: Pearson/Prentice Hall, 2006.
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Citação norma MLA
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. Pearson/Prentice Hall, 2006.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.