Dyché, J. (2007). <The> CRM handbook: <a> business guide to customer relationship management. Addison-Wesley.
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Citação norma Chicago
Dyché, Jill. <The> CRM Handbook: <a> Business Guide to Customer Relationship Management. Boston: Addison-Wesley, 2007.
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Citação norma MLA
Dyché, Jill. <The> CRM Handbook: <a> Business Guide to Customer Relationship Management. Addison-Wesley, 2007.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.