Kotler, P., Keller, K. L., & Černá, Š. (2007). Marketing management (1. vyd. [Grada Publishing, a. s.].). GRADA Publishing.
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Chicago Style (17th ed.) Citation
Kotler, Philip, Kevin Lane Keller, and Štěpánka Černá. Marketing Management. 1. vyd. [Grada Publishing, a. s.]. Praha: GRADA Publishing, 2007.
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MLA (9th ed.) Citation
Kotler, Philip, et al. Marketing Management. 1. vyd. [Grada Publishing, a. s.]. GRADA Publishing, 2007.
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Warning: These citations may not always be 100% accurate.