Kapferer, J. (2008). <The> new strategic brand management: Creating and sustaining brand equity long term (4th ed.). Kogan Page.
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Citação norma Chicago
Kapferer, Jean-Noel. <The> New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4th ed. London: Kogan Page, 2008.
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Citação norma MLA
Kapferer, Jean-Noel. <The> New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4th ed. Kogan Page, 2008.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.