Rao, V. R. (2009). Handbook of pricing research in marketing. Edward Elgar.
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Chicago Style (17th ed.) Citation
Rao, Vithala R. Handbook of Pricing Research in Marketing. Cheltenham: Edward Elgar, 2009.
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MLA (9th ed.) Citation
Rao, Vithala R. Handbook of Pricing Research in Marketing. Edward Elgar, 2009.
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Warning: These citations may not always be 100% accurate.