Rayport, J. F., & Jaworski, B. J. (2005). Best face forward: Why companies must improve their service interfaces with customers. Harvard Business School Press.
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Cita Chicago Style (17a ed.)
Rayport, Jeffrey F., y Bernard J. Jaworski. Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers. Boston: Harvard Business School Press, 2005.
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Cita MLA (9a ed.)
Rayport, Jeffrey F., y Bernard J. Jaworski. Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers. Harvard Business School Press, 2005.
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