Aaker, D. A., & Joachimsthaler, E. (2000). Brand leadership. <The> Free Press.
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Chicago Style (17th ed.) Citation
Aaker, David A., and Erich Joachimsthaler. Brand Leadership. New York: <The> Free Press, 2000.
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MLA (9th ed.) Citation
Aaker, David A., and Erich Joachimsthaler. Brand Leadership. <The> Free Press, 2000.
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Warning: These citations may not always be 100% accurate.