APA (7th ed.) Citation
Coe, J. M. (2004). <The> fundamentals of business to business sales and marketing. McGraw-Hill.
Chicago Style (17th ed.) Citation
Coe, John M. <The> Fundamentals of Business to Business Sales and Marketing. New York: McGraw-Hill, 2004.
MLA (9th ed.) Citation
Coe, John M. <The> Fundamentals of Business to Business Sales and Marketing. McGraw-Hill, 2004.
Warning: These citations may not always be 100% accurate.