Citazione Stile APA (7a Edizione)
Kumar, N. (2004). Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation. Harvard Business School Press.
Citazione stile Chigago Style (17a edizione)
Kumar, Nirmalya. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston: Harvard Business School Press, 2004.
Citatione MLA (9a ed.)
Kumar, Nirmalya. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.