Style de citation APA (7e éd.)
Kumar, N. (2004). Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation. Harvard Business School Press.
Style de citation Chicago (17e éd.)
Kumar, Nirmalya. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston: Harvard Business School Press, 2004.
Style de citation MLA (9e éd.)
Kumar, Nirmalya. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.
Attention : ces citations peuvent ne pas être correctes à 100%.