APA (7th ed.) Citation
Jain, S. C. (2000). Marketing planning & strategy (6th ed.). South-Western College Publishing.
Chicago Style (17th ed.) Citation
Jain, Subhash C. Marketing Planning & Strategy. 6th ed. Cincinnati: South-Western College Publishing, 2000.
MLA (9th ed.) Citation
Jain, Subhash C. Marketing Planning & Strategy. 6th ed. South-Western College Publishing, 2000.
Warning: These citations may not always be 100% accurate.