APA-Zitierstil (7. Ausg.)
Jain, S. C. (2000). Marketing planning & strategy (6th ed.). South-Western College Publishing.
Chicago-Zitierstil (17. Ausg.)
Jain, Subhash C. Marketing Planning & Strategy. 6th ed. Cincinnati: South-Western College Publishing, 2000.
MLA-Zitierstil (9. Ausg.)
Jain, Subhash C. Marketing Planning & Strategy. 6th ed. South-Western College Publishing, 2000.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.