Travis, D. (2000). Emotional branding: How successful brands gain the irrational edge. Prima Venture.
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Chicago Style (17th ed.) Citation
Travis, Daryl. Emotional Branding: How Successful Brands Gain the Irrational Edge. Roseville: Prima Venture, 2000.
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MLA (9th ed.) Citation
Travis, Daryl. Emotional Branding: How Successful Brands Gain the Irrational Edge. Prima Venture, 2000.
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Warning: These citations may not always be 100% accurate.