West, D., Ford, J., & Ibrahim, E. (2006). Strategic marketing: Creating competitive advantage. Oxford University Press.
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Chicago Style (17th ed.) Citation
West, Douglas, John Ford, and Essam Ibrahim. Strategic Marketing: Creating Competitive Advantage. New York: Oxford University Press, 2006.
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MLA (9th ed.) Citation
West, Douglas, et al. Strategic Marketing: Creating Competitive Advantage. Oxford University Press, 2006.
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Warning: These citations may not always be 100% accurate.