Cita APA (7a ed.)
Winer, R. S., & Dhar, R. (2011). Marketing management (4th ed.). Pearson/Prentice Hall.
Cita Chicago Style (17a ed.)
Winer, Russell S., y Ravi Dhar. Marketing Management. 4th ed. Upper Saddle River: Pearson/Prentice Hall, 2011.
Cita MLA (9a ed.)
Winer, Russell S., y Ravi Dhar. Marketing Management. 4th ed. Pearson/Prentice Hall, 2011.
Precaución: Estas citas no son 100% exactas.