APA (7th ed.) Citation
Shy, O. (2008). How to price: <a> guide to pricing techniques and yield management. Cambridge University Press.
Chicago Style (17th ed.) Citation
Shy, Oz. How to Price: <a> Guide to Pricing Techniques and Yield Management. Cambridge: Cambridge University Press, 2008.
MLA (9th ed.) Citation
Shy, Oz. How to Price: <a> Guide to Pricing Techniques and Yield Management. Cambridge University Press, 2008.
Warning: These citations may not always be 100% accurate.