Shankar, V., & Carpenter, G. S. (2012). Handbook of marketing strategy. Edward Elgar.
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Chicago Style (17th ed.) Citation
Shankar, Venkatesh, and Gregory S. Carpenter. Handbook of Marketing Strategy. Cheltenham: Edward Elgar, 2012.
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MLA (9th ed.) Citation
Shankar, Venkatesh, and Gregory S. Carpenter. Handbook of Marketing Strategy. Edward Elgar, 2012.
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Warning: These citations may not always be 100% accurate.