Dahlen, M., Lange, F., & Smith, T. (2010). Marketing communications: <a> brand narrative approach. John Wiley & Sons.
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Chicago Style (17th ed.) Citation
Dahlen, Micael, Fredrik Lange, and Terry Smith. Marketing Communications: <a> Brand Narrative Approach. Chichester: John Wiley & Sons, 2010.
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MLA (9th ed.) Citation
Dahlen, Micael, et al. Marketing Communications: <a> Brand Narrative Approach. John Wiley & Sons, 2010.
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Warning: These citations may not always be 100% accurate.