APA (7th ed.) Citation
Kotler, P., & Armstrong, G. (2012). Principles of marketing (14th ed.). Pearson Education.
Chicago Style (17th ed.) Citation
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 14th ed. Harlow: Pearson Education, 2012.
MLA (9th ed.) Citation
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 14th ed. Pearson Education, 2012.
Warning: These citations may not always be 100% accurate.