Farris, P. W., Bendle, N. T., & Pfeifer, P. E. (2010). Marketing metrics: <the> definitive guide to measuring marketing performance (2nd ed.). Pearson Education/Prentice Hall.
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Chicago Style (17th ed.) Citation
Farris, Paul W., Neil T. Bendle, and Phillip E. Pfeifer. Marketing Metrics: <the> Definitive Guide to Measuring Marketing Performance. 2nd ed. Upper Saddle River: Pearson Education/Prentice Hall, 2010.
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MLA (9th ed.) Citation
Farris, Paul W., et al. Marketing Metrics: <the> Definitive Guide to Measuring Marketing Performance. 2nd ed. Pearson Education/Prentice Hall, 2010.
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Warning: These citations may not always be 100% accurate.