Citação norma APA
Farris, P. W., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. J. (2009). Key marketing metrics: <the> 50+ metrics every manager needs to know. Wharton School Publishing.
Citação norma Chicago
Farris, Paul W., Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein. Key Marketing Metrics: <the> 50+ Metrics Every Manager Needs to Know. Harlow: Wharton School Publishing, 2009.
Citação norma MLA
Farris, Paul W., et al. Key Marketing Metrics: <the> 50+ Metrics Every Manager Needs to Know. Wharton School Publishing, 2009.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.