Farris, P. W., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. J. (2009). Key marketing metrics: <the> 50+ metrics every manager needs to know. Wharton School Publishing.
Successfully copied to clipboard
Copying to clipboard failed
Citação norma Chicago
Farris, Paul W., Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein. Key Marketing Metrics: <the> 50+ Metrics Every Manager Needs to Know. Harlow: Wharton School Publishing, 2009.
Successfully copied to clipboard
Copying to clipboard failed
Citação norma MLA
Farris, Paul W., et al. Key Marketing Metrics: <the> 50+ Metrics Every Manager Needs to Know. Wharton School Publishing, 2009.
Successfully copied to clipboard
Copying to clipboard failed
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.