Cita APA (7a ed.)
Farris, P. W., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. J. (2009). Key marketing metrics: <the> 50+ metrics every manager needs to know. Wharton School Publishing.
Cita Chicago Style (17a ed.)
Farris, Paul W., Neil T. Bendle, Phillip E. Pfeifer, y David J. Reibstein. Key Marketing Metrics: <the> 50+ Metrics Every Manager Needs to Know. Harlow: Wharton School Publishing, 2009.
Cita MLA (9a ed.)
Farris, Paul W., et al. Key Marketing Metrics: <the> 50+ Metrics Every Manager Needs to Know. Wharton School Publishing, 2009.
Precaución: Estas citas no son 100% exactas.