Style de citation APA (7e éd.)
Farris, P. W., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. J. (2009). Key marketing metrics: <the> 50+ metrics every manager needs to know. Wharton School Publishing.
Style de citation Chicago (17e éd.)
Farris, Paul W., Neil T. Bendle, Phillip E. Pfeifer, et David J. Reibstein. Key Marketing Metrics: <the> 50+ Metrics Every Manager Needs to Know. Harlow: Wharton School Publishing, 2009.
Style de citation MLA (9e éd.)
Farris, Paul W., et al. Key Marketing Metrics: <the> 50+ Metrics Every Manager Needs to Know. Wharton School Publishing, 2009.
Attention : ces citations peuvent ne pas être correctes à 100%.