APA (7th ed.) Citation
McDonald, M., & Meldrum, M. (2013). <The> complete marketer: 60 essential concepts for marketing excellence. Kogan Page.
Chicago Style (17th ed.) Citation
McDonald, Malcolm, and Mike Meldrum. <The> Complete Marketer: 60 Essential Concepts for Marketing Excellence. London: Kogan Page, 2013.
MLA (9th ed.) Citation
McDonald, Malcolm, and Mike Meldrum. <The> Complete Marketer: 60 Essential Concepts for Marketing Excellence. Kogan Page, 2013.
Warning: These citations may not always be 100% accurate.