McDonald, M., Mouncey, P., & Maklan, S. (2015). Marketing value metrics: <a> new metrics model to measure marketing effectiveness (2nd ed.). Kogan Page.
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Chicago Style (17th ed.) Citation
McDonald, Malcolm, Peter Mouncey, and Stan Maklan. Marketing Value Metrics: <a> New Metrics Model to Measure Marketing Effectiveness. 2nd ed. London: Kogan Page, 2015.
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MLA (9th ed.) Citation
McDonald, Malcolm, et al. Marketing Value Metrics: <a> New Metrics Model to Measure Marketing Effectiveness. 2nd ed. Kogan Page, 2015.
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Warning: These citations may not always be 100% accurate.