Hartwell, M. P., & Chen, J. C. (2012). Archetypes in branding: <a> toolkit for creatives and strategists. HOW books.
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Citação norma Chicago
Hartwell, Margaret Pott, and Joshua C. Chen. Archetypes in Branding: <a> Toolkit for Creatives and Strategists. Cincinnati: HOW books, 2012.
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Citação norma MLA
Hartwell, Margaret Pott, and Joshua C. Chen. Archetypes in Branding: <a> Toolkit for Creatives and Strategists. HOW books, 2012.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.