APA (7th ed.) Citation
Hartwell, M. P., & Chen, J. C. (2012). Archetypes in branding: <a> toolkit for creatives and strategists. HOW books.
Chicago Style (17th ed.) Citation
Hartwell, Margaret Pott, and Joshua C. Chen. Archetypes in Branding: <a> Toolkit for Creatives and Strategists. Cincinnati: HOW books, 2012.
MLA (9th ed.) Citation
Hartwell, Margaret Pott, and Joshua C. Chen. Archetypes in Branding: <a> Toolkit for Creatives and Strategists. HOW books, 2012.
Warning: These citations may not always be 100% accurate.