Citação norma APA
Shimp, T. A., & Andrews, J. C. (2013). Advertising, promotion, and other aspects of integrated marketing communications (9th ed.). South-Western, Cengage Learning.
Citação norma Chicago
Shimp, Terence A., and J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 9th ed. [S.l.]: South-Western, Cengage Learning, 2013.
Citação norma MLA
Shimp, Terence A., and J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 9th ed. South-Western, Cengage Learning, 2013.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.