Cita APA (7a ed.)
Bergh, J. v. d., & Behrer, M. (2016). How cool brands stay hot: Branding to generation Y and Z (3rd ed.). Kogan Page.
Cita Chicago Style (17a ed.)
Bergh, Joeri van den, y Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y and Z. 3rd ed. London: Kogan Page, 2016.
Cita MLA (9a ed.)
Bergh, Joeri van den, y Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y and Z. 3rd ed. Kogan Page, 2016.
Precaución: Estas citas no son 100% exactas.