APA (7th ed.) Citation
Bergh, J. v. d., & Behrer, M. (2016). How cool brands stay hot: Branding to generation Y and Z (3rd ed.). Kogan Page.
Chicago Style (17th ed.) Citation
Bergh, Joeri van den, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y and Z. 3rd ed. London: Kogan Page, 2016.
MLA (9th ed.) Citation
Bergh, Joeri van den, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y and Z. 3rd ed. Kogan Page, 2016.
Warning: These citations may not always be 100% accurate.