Balmer, J. M. T., & Greyser, S. A. (2003). Revealing the corporation: Perspectives on identity, image, reputation, corporate branding and corporate-level marketing. Routledge.
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Chicago Style (17th ed.) Citation
Balmer, John M. T., and Stephen A. Greyser. Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate-level Marketing. Abingdon: Routledge, 2003.
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MLA (9th ed.) Citation
Balmer, John M. T., and Stephen A. Greyser. Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate-level Marketing. Routledge, 2003.
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Warning: These citations may not always be 100% accurate.