Percy, L., & Rosenbaum-Elliott, R. (2012). Strategic advertising management (4th ed.). University Press.
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Chicago Style (17th ed.) Citation
Percy, Larry, and Richard Rosenbaum-Elliott. Strategic Advertising Management. 4th ed. Oxford: University Press, 2012.
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MLA (9th ed.) Citation
Percy, Larry, and Richard Rosenbaum-Elliott. Strategic Advertising Management. 4th ed. University Press, 2012.
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Warning: These citations may not always be 100% accurate.