Bendle, N. T., Farris, P. W., Pfeifer, P. E., & Reibstein, D. J. (2016). Marketing metrics: <the> manager's guide to measuring marketing performance (3rd ed.). Pearson Education.
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Chicago Style (17th ed.) Citation
Bendle, Neil T., Paul W. Farris, Phillip E. Pfeifer, and David J. Reibstein. Marketing Metrics: <the> Manager's Guide to Measuring Marketing Performance. 3rd ed. Upper Saddle River: Pearson Education, 2016.
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MLA (9th ed.) Citation
Bendle, Neil T., et al. Marketing Metrics: <the> Manager's Guide to Measuring Marketing Performance. 3rd ed. Pearson Education, 2016.
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Warning: These citations may not always be 100% accurate.