Cita APA (7a ed.)
Bendle, N. T., Farris, P. W., Pfeifer, P. E., & Reibstein, D. J. (2016). Marketing metrics: <the> manager's guide to measuring marketing performance (3rd ed.). Pearson Education.
Cita Chicago Style (17a ed.)
Bendle, Neil T., Paul W. Farris, Phillip E. Pfeifer, y David J. Reibstein. Marketing Metrics: <the> Manager's Guide to Measuring Marketing Performance. 3rd ed. Upper Saddle River: Pearson Education, 2016.
Cita MLA (9a ed.)
Bendle, Neil T., et al. Marketing Metrics: <the> Manager's Guide to Measuring Marketing Performance. 3rd ed. Pearson Education, 2016.
Precaución: Estas citas no son 100% exactas.