Vokounová, D., & Kopaničová, J. <The> Role of a brand in purchasing behavior of Generation X and senior customers: A study of various aspects of the impact of a brand.
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Chicago Style (17th ed.) Citation
Vokounová, Dana, and Janka Kopaničová. <The> Role of a Brand in Purchasing Behavior of Generation X and Senior Customers: A Study of Various Aspects of the Impact of a Brand.
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MLA (9th ed.) Citation
Vokounová, Dana, and Janka Kopaničová. <The> Role of a Brand in Purchasing Behavior of Generation X and Senior Customers: A Study of Various Aspects of the Impact of a Brand.
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Warning: These citations may not always be 100% accurate.