ISCOBEMM 2017 proceedings of the [2nd] international scientific conference of business economics, management and marketing : may 25 - 26, 2017, Zaječí, Czech Republic - Janošová, Lenka; Kuchynková, Ladislava; Cenek, Martin; Blažek, Ladislav; Cenek, Martin (Masaryk University, 2017)