Verganti, R. (2009). Design - Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Harvard Business Review Press.
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Chicago Style (17th ed.) Citation
Verganti, Roberto. Design - Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Boston: Harvard Business Review Press, 2009.
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MLA (9th ed.) Citation
Verganti, Roberto. Design - Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Harvard Business Review Press, 2009.
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Warning: These citations may not always be 100% accurate.