Andrews, J. C., & Shimp, T. A. (2018). Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (10th Edition.). CENGAGE Learning.
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Chicago Style (17th ed.) Citation
Andrews, J. Craig, and Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 10th Edition. Boston: CENGAGE Learning, 2018.
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MLA (9th ed.) Citation
Andrews, J. Craig, and Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 10th Edition. CENGAGE Learning, 2018.
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Warning: These citations may not always be 100% accurate.