Andrews, J. C., & Shimp, T. A. (2018). Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (10th Edition.). CENGAGE Learning.
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Citação norma Chicago
Andrews, J. Craig, and Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 10th Edition. Boston: CENGAGE Learning, 2018.
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Citação norma MLA
Andrews, J. Craig, and Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 10th Edition. CENGAGE Learning, 2018.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.