Cita APA (7a ed.)
Parasuraman, A. (1991). Marketing Research (2nd Edition.). Addison-Wesley Publishing Company.
Cita Chicago Style (17a ed.)
Parasuraman, A. Marketing Research. 2nd Edition. Reading: Addison-Wesley Publishing Company, 1991.
Cita MLA (9a ed.)
Parasuraman, A. Marketing Research. 2nd Edition. Addison-Wesley Publishing Company, 1991.
Precaución: Estas citas no son 100% exactas.