APA (7th ed.) Citation
Kinnear, T. C., & Taylor, J. R. (1991). Marketing Research: An Applied Approach (4th Edition.). McGraw-Hill.
Chicago Style (17th ed.) Citation
Kinnear, Thomas C., and James R. Taylor. Marketing Research: An Applied Approach. 4th Edition. New York: McGraw-Hill, 1991.
MLA (9th ed.) Citation
Kinnear, Thomas C., and James R. Taylor. Marketing Research: An Applied Approach. 4th Edition. McGraw-Hill, 1991.
Warning: These citations may not always be 100% accurate.