Bogart, L. (1990). Strategy in Advertising: Matching Media and Messages to Markets and Motivations (2nd Edition.). NTC Business Books.
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Citação norma Chicago
Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivations. 2nd Edition. Lincolnwood: NTC Business Books, 1990.
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Citação norma MLA
Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivations. 2nd Edition. NTC Business Books, 1990.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.