Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of Marketing (8th European Edition.). Pearson.
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Chicago Style (17th ed.) Citation
Kotler, Philip, Gary Armstrong, Lloyd C. Harris, and Hongwei He. Principles of Marketing. 8th European Edition. Harlow: Pearson, 2020.
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MLA (9th ed.) Citation
Kotler, Philip, et al. Principles of Marketing. 8th European Edition. Pearson, 2020.
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Warning: These citations may not always be 100% accurate.