Schmutzler, R. (2016). Trade Marketing, Category Management and Shopper Marketing: Organizational Trends in Consumer Goods Marketing and Sales. WHU Publishing.
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Chicago Style (17th ed.) Citation
Schmutzler, René. Trade Marketing, Category Management and Shopper Marketing: Organizational Trends in Consumer Goods Marketing and Sales. Hamburg: WHU Publishing, 2016.
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MLA (9th ed.) Citation
Schmutzler, René. Trade Marketing, Category Management and Shopper Marketing: Organizational Trends in Consumer Goods Marketing and Sales. WHU Publishing, 2016.
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Warning: These citations may not always be 100% accurate.