APA (7th ed.) Citation
Pollák, F. Introductory Chapter: Brand Management as Part of Corporate Identity.
Chicago Style (17th ed.) Citation
Pollák, František. Introductory Chapter: Brand Management as Part of Corporate Identity.
MLA (9th ed.) Citation
Pollák, František. Introductory Chapter: Brand Management as Part of Corporate Identity.
Warning: These citations may not always be 100% accurate.