Mothersbaugh, D. L., Bardi Kleiser, S., & Hawkins, D. I. (2024). Consumer Behavior: Building Marketing Strategy (15th Edition, International Student Edition.). McGraw Hill.
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Chicago Style (17th ed.) Citation
Mothersbaugh, David L., Susan Bardi Kleiser, and Del I. Hawkins. Consumer Behavior: Building Marketing Strategy. 15th Edition, International Student Edition. New York: McGraw Hill, 2024.
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MLA (9th ed.) Citation
Mothersbaugh, David L., et al. Consumer Behavior: Building Marketing Strategy. 15th Edition, International Student Edition. McGraw Hill, 2024.
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Warning: These citations may not always be 100% accurate.