Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2022). Grundlagen des Marketing (8. aktualisierte Auflage.). Pearson.
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Citação norma Chicago
Kotler, Philip, Gary Armstrong, Lloyd C. Harris, and Hongwei He. Grundlagen Des Marketing. 8. aktualisierte Auflage. Hallbergmoos: Pearson, 2022.
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Citação norma MLA
Kotler, Philip, et al. Grundlagen Des Marketing. 8. aktualisierte Auflage. Pearson, 2022.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.