Cita APA (7a ed.)
Kotler, P., Armstrong, G., & Balasubramanian, S. (2024). Principles of Marketing (19th Edition, Global Edition.). Pearson.
Cita Chicago Style (17a ed.)
Kotler, Philip, Gary Armstrong, y Sridhar Balasubramanian. Principles of Marketing. 19th Edition, Global Edition. Harlow: Pearson, 2024.
Cita MLA (9a ed.)
Kotler, Philip, et al. Principles of Marketing. 19th Edition, Global Edition. Pearson, 2024.
Precaución: Estas citas no son 100% exactas.