Keller, K. L., & Swaminathan, V. (2020). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th Edition, Global Edition.). Pearson.
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Chicago Style (17th ed.) Citation
Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th Edition, Global Edition. Harlow: Pearson, 2020.
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MLA (9th ed.) Citation
Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th Edition, Global Edition. Pearson, 2020.
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Warning: These citations may not always be 100% accurate.