APA (7th ed.) Citation
Boone, L. E., & Kurtz, D. L. (1980). Contemporary marketing (6. ed.). Dryden Press.
Chicago Style (17th ed.) Citation
Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 6. ed. New York: Dryden Press, 1980.
MLA (9th ed.) Citation
Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 6. ed. Dryden Press, 1980.
Warning: These citations may not always be 100% accurate.