Cita APA (7a ed.)
Schoell, W. F., Guiltinan, J. P., & MacLemore Pritchett, B. (1992). Marketing: Contemporary Concepts and Practices (5. ed.). Allyn and Bacon.
Cita Chicago Style (17a ed.)
Schoell, William F., Joseph P. Guiltinan, y Betty MacLemore Pritchett. Marketing: Contemporary Concepts and Practices. 5. ed. Boston: Allyn and Bacon, 1992.
Cita MLA (9a ed.)
Schoell, William F., et al. Marketing: Contemporary Concepts and Practices. 5. ed. Allyn and Bacon, 1992.
Precaución: Estas citas no son 100% exactas.