Schoell, W. F., Guiltinan, J. P., & MacLemore Pritchett, B. (1992). Marketing: Contemporary Concepts and Practices (5. ed.). Allyn and Bacon.
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Citação norma Chicago
Schoell, William F., Joseph P. Guiltinan, and Betty MacLemore Pritchett. Marketing: Contemporary Concepts and Practices. 5. ed. Boston: Allyn and Bacon, 1992.
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Citação norma MLA
Schoell, William F., et al. Marketing: Contemporary Concepts and Practices. 5. ed. Allyn and Bacon, 1992.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.