APA (7th ed.) Citation
Schoell, W. F., Guiltinan, J. P., & MacLemore Pritchett, B. (1992). Marketing: Contemporary Concepts and Practices (5. ed.). Allyn and Bacon.
Chicago Style (17th ed.) Citation
Schoell, William F., Joseph P. Guiltinan, and Betty MacLemore Pritchett. Marketing: Contemporary Concepts and Practices. 5. ed. Boston: Allyn and Bacon, 1992.
MLA (9th ed.) Citation
Schoell, William F., et al. Marketing: Contemporary Concepts and Practices. 5. ed. Allyn and Bacon, 1992.
Warning: These citations may not always be 100% accurate.