Govoni, N. A., Eng, R. J., & Morton, G. (1988). Promotional management: Issues and Perspectives (1. ed.). Prentice Hall.
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Chicago Style (17th ed.) Citation
Govoni, Norman A.P, Robert J. Eng, and Galper Morton. Promotional Management: Issues and Perspectives. 1. ed. New Jersey: Prentice Hall, 1988.
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MLA (9th ed.) Citation
Govoni, Norman A.P, et al. Promotional Management: Issues and Perspectives. 1. ed. Prentice Hall, 1988.
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Warning: These citations may not always be 100% accurate.