Kassarjian, H. H., & Robertson, T. S. (1981). Perspectives in Consumer Behavior (3. ed.). Scott, Foresman and Co.
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Chicago Style (17th ed.) Citation
Kassarjian, Harold H., and Thomas S. Robertson. Perspectives in Consumer Behavior. 3. ed. Glenview: Scott, Foresman and Co, 1981.
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MLA (9th ed.) Citation
Kassarjian, Harold H., and Thomas S. Robertson. Perspectives in Consumer Behavior. 3. ed. Scott, Foresman and Co, 1981.
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Warning: These citations may not always be 100% accurate.