Cita APA (7a ed.)
Schnaars, S. P. (1991). Marketing Strategy: <A> Customer-Driven Approach (1. ed.). The Free Press.
Cita Chicago Style (17a ed.)
Schnaars, Steven P. Marketing Strategy: <A> Customer-Driven Approach. 1. ed. New York: The Free Press, 1991.
Cita MLA (9a ed.)
Schnaars, Steven P. Marketing Strategy: <A> Customer-Driven Approach. 1. ed. The Free Press, 1991.
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