APA (7th ed.) Citation
Schnaars, S. P. (1991). Marketing Strategy: <A> Customer-Driven Approach (1. ed.). The Free Press.
Chicago Style (17th ed.) Citation
Schnaars, Steven P. Marketing Strategy: <A> Customer-Driven Approach. 1. ed. New York: The Free Press, 1991.
MLA (9th ed.) Citation
Schnaars, Steven P. Marketing Strategy: <A> Customer-Driven Approach. 1. ed. The Free Press, 1991.
Warning: These citations may not always be 100% accurate.